Iron Maiden Archive
Iron Maiden Uses Illegal Downloads to Map Out Tour Schedule
December 30, 2013
Reports suggest that Iron Maiden planned their South American shows using MusicMetric’s analysis of illegal downloads in the area in an attempt to transform non-paying fans into paying ones. As Musicmetric’s CEO put it, “If you know what drives engagement you can maximize the value of your fan base. Artists could say, ‘We’re getting pirated